media training
advanced crisis media training course
Our media training courses, presented by senior communicators and ex journalists, give everyone who deals with the press the confidence to handle enquiries and interviews positively, to structure effective key messages, and to develop a powerful communications strategy.
Our advanced crisis course gives senior, experienced spokespeople the ability to handle aggressive questioning by journalists, and to emerge with credit following challenging situations.
During the course of one intensive day, participants will gain an insight into how other organisations have handled the media onslaught – and will practice, in complete confidentiality, the techniques which effectively defuse probing questions.
By the end of this course, participants will be able to:
- Understand the dynamics of a critical media training campaign.
- Handle media enquiries before the interview.
- Develop vital key messages.
- Generate trust and professionalism during interviews.
- Perform confidently and calmly in the face of probing, persistent and critical questioning on radio and television.
Duration - full day
Costs start from - £2,500 plus VAT for a group of up to six people, including all course materials and a DVD of any recorded interviews (excludes room hire, group meals and trainer travel and accommodation costs)